55% of application and website users in WOW Local Marketing\u2019s survey stated that a bad experience can severely affect their opinion of a business. Conversely, (from a Genesys survey) a good experience online can improve upselling and cross-selling rates by 32%, and boost customer retention up to 42%.<\/p>\n
With statistics like those, it\u2019s clear to see why an excellent user experience is vital for today\u2019s businesses. Customers want a clear path through your sales funnel, with easy navigation and purchasing.<\/p>\n
Before an application is released, HASHTAG CONSULTING EUROPE OU can offer comprehensive usability testing, ensuring that your customers pass smoothly through your sales funnel, and move to make a buying decision. There\u2019s no need for your business to suffer because of an application that doesn\u2019t meet your customers\u2019 needs.<\/p>\n
Applications should have a short learning curve, and be easy to navigate. It should be obvious to the customer what they should do next and, importantly, the applications should also meet your customer\u2019s expectations.<\/p>\n
Our usability testing will identify any issues with user experience before your application is released to market, ensuring a clean, intuitive and smooth experience for your customers.<\/p>\n
We will come up with the perfect test strategy based on your goals, KPIs, your user demographics and important business scenarios. We will then focus on a group of ideal users, create incisive survey questions, and assist your users through the survey. Every action and behaviour will be scrutinised in real time to clarify how users are navigating through your system, and then interviews will be conducted to gain additional insights.<\/p>\n
Usability test strategy based on the type of users, demographics, key business scenarios, etc. The team will identify a set of appropriate users, draft survey questions and help the targeted users complete the survey. The user behavior and actions will be monitored in real-time along with conducting interviews to get a rich understanding of the application\u2019s use.<\/p>\n
Following the software usability testing, HASHTAG CONSULTING EUROPE OU will produce a report detailing the usability analysis, including the following:<\/p>\n
55% of application and website users in WOW Local Marketing\u2019s survey stated that a bad experience can severely affect their opinion of a business. Conversely, (from a Genesys survey) a good experience online can improve upselling and cross-selling rates by 32%, and boost customer retention up to 42%. With statistics like those, it\u2019s clear to … <\/p>\n